Monday, November 3, 2008
Could TOMS Shoes sales predict the presidential race?
Yes, even TOMS Shoes has election fever. Two months ago we introduced our "election collection" and the the buyers (and voters) have caused many of the core sizes to sell out, but there seems to be a disproportionate amount of certain "styles" left. As of today, 43.95% of the shoes sold have been "Vote Democrat", while "Vote Republican" represents 26.91%, and the "Split Decision" has 26.91%. TOMS Shoes does not donate any money from these sales to the respective parties, but it does give a pair of shoes to a child in need for every pair sold. This is one policy that does not waiver.
Get out and Vote!