Introducing KC Brown (the third time around)

One of my favorite things about being in the office is getting to introduce new staff members. With everyone gathered around, I call each new employee and intern to the front of the room and have them tell the group who they are, where they're from, and how they first heard about TOMS.

Of all the introductions that I've made, KC Brown's might be the most memorable that we've ever had. It was also a first in TOMS history...

Most employees get introduced once.

Some employees get introduced twice - first as an intern, and then again when they're hired full-time.

This was KC's THIRD introduction.

The backstory here is worth telling...

After a long trip away from the office, I jumped on the TOMS Shuttle one morning and discovered KC behind the wheel. As we got to chatting, something strangely familiar caught my eye... and I couldn't help but ask: Are those my shorts you're wearing?

Oddly enough, the answer was "yes."

KC explained that he's an old friend of our Office Manager, Travis, and that Travis had given him the shorts as a wedding present in Australia. This seemed even more puzzling until KC explained that Travis got the shorts at one of my "office garage sales" (from time-to-time, I open up my closet and allow TOMS staffers to pick through my extra stuff. Because I live on a sailboat, my closet is conveniently located in the office).

A few months later, though, KC told us that his true passion is film and that he wanted to give up his full-time job at TOMS Shuttle Driver to become an intern in the Film Department. This request was a tad out of the ordinary, but we decided to take KC up on his offer... and KC was again introduced to the TOMS team - only this time as a member of the Fall Intern Program.

KC did such a great job as an intern that we decided to hire him on full-time in the Film Department. Here's the speech that he gave at our most recent all-staff meeting... I think that you'll really get a kick out of it.





From employee... to intern... back to full-time employee. KC, you're truly one of a kind :)

A wedding with a dash of style

Like the shoes that he paints, Tyler Ramsey is colorful, fearless, and never afraid to stand out from the crowd.

Tyler and I first met through our fraternity at SMU and reconnected when I moved to LA after competing on The Amazing Race. At the time, Tyler was recovering from a long battle with alcoholism. It was while he was battling his inner demons that Tyler re-discovered a love of painting and began passionately throwing paint on canvas and using his fingers to create wild designs and textures.

Tyler will forever have a place in TOMS lore. Only Tyler would.... grab the mic at a Style Your Sole party held at the hottest boutique in LA and proclaim himself to be the "ranch dressing of TOMS Shoes".... agree to paint 3000 shoes in a single day outside of TOMS HQ, perhaps setting a world record in the process... get excited about living in a garage for a month and painting shoes on-demand via webcam (this idea got nixed as the last minute, probably for the better for both TOMS and Tyler's health)... splatter his truck and all of his clothing in paint... and insist on leading a "hip, hip hooray" cheer at our buddy Court's wedding in front of Dallas' most influential families.

If Tyler is truly one-of-a-kind, his wedding this past month was no exception. Tyler had everyone in the wedding party wear dark blue ties, seersucker pants, and his very own splatter paint shoes (the outfit was nautical enough that with Tyler's approval, I even wore my favorite captain's hat). Everything about the day had a dash of style about it - from the service being held along the beach in Santa Barbara, to the ring bearers wearing painted Tiny TOMS, to Tyler's open shirt and all-white suit.

If you're reading this Tyler and Jacqueline, I'd like to wish you years of love and happiness together. It was truly an honor to be included in your special day. We're proud to have you in the TOMS Family :)

TOMS in NOLA

TOMS hosted our first Shoe Drop in New Orleans yesterday. As with our US Shoe Drops we held this past fall, we brought markers for the kids to draw on their shoes and get their creativity flowing. We were set up right next to the playground, which was really cool to see all the kids running around, decorating their shoes, and having such a care-free afternoon. They created masterpieces with hearts, flowers, Spiderman, and polka dots, and some enlisted us to help draw, too.

Its refreshing to get outdoors with a group of kids, run around and play football and basketball, fit them into a fresh new pair of TOMS and just let all worries melt away. As soon as you're there, it doesn't matter how old or young you are, what you own or what you don't... you get a chance to simply enjoy good company and a positive environment. Every Shoe Drop is special like that.

These kids were incredibly gracious, and we all really appreciate the school's hospitality. They brought us booklets filled with thank you notes the students had created themselves which we'll take back to HQ and share with our staff.



I'm incredibly impressed with the KIPP school program, one that challenges students with an intense curriculum. These students are not limited by their culture, their financial situation, or upbringing- they have equal accessible opportunities that steer them towards success. The progressive academic environment is reflected in these quotes and phrases all over the school... I'm thinking of putting up similar signs up at TOMS to remind us to follow wisdom that is really relevant at any age and at every organization.

My Masters Moment

Two months ago AT&T approached us wanting to feature TOMS in an ad campaign. We could not have been more excited and grateful, but to find out weeks later that the ad would premiere as part of the Masters telecast was truly an honor.

Golf has always held a very special place in my life. At the age of 12, my dad taught me the game, and some of the greatest days of my childhood were spent battling my brother Tyler and my Dad for dollar skins as the sun would set. Being golfers, I don't have to tell you about the smell of freshly cut grass and the sense of possibility standing on that first tee. Celebrating good bounces, accepting bad ones, believing in the club you have chosen and committing to the shot are lessons golf has taught me that transcend all aspects of my life and business. And the greatest part... the 4 hours away from reality we experience after that first tee shot. I have always made it a priority to get away to a place where I can relax and have time to think. For much of my life, golf has provided that opportunity. In 2006, that same quest took me to Argentina where, for the first time, I was introduced to often overlooked inequities that lead to the idea for TOMS Shoes.

My hope is this is just the beginning. I envision a future where our One for One model is expanded through partnerships with other great companies and opportunities which allow TOMS to truly create a better tomorrow for our customers and the children we serve. Our debut on the Masters telecast will prove to be a landmark moment for our One for One movement and, without a doubt, a memory everyone at TOMS will cherish forever. Thank you ATT!

I want to dedicate this special weekend to those people with whom I have shared precious memories on the links over the years. To my mentors Carl Westcott and Jack Crosby, two men sharing an incredible love for golf and entrepreneurship. And to my longtime golfing buddies Joseph Robertson, Steven Patak, Jimmy Leach, Art Ryan and Andrew Palmer. To my mother Pam and sister Paige, who come along just enough to remind us it’s only a game. Finally, and most importantly, to my father Mike and brother Tyler, who are the greatest golfing partners a man could ask for. Each ball struck, bet won or lost and 20 foot putt made is a blessing we all share.

Watch the TOMS AT&T commercial at www.TOMSshoes.com!

Thanks, guys!

When Hanson first approached TOMS in early 2007, we knew we had something big on the horizon. Hanson has created incredible music for the past decade, never shy to be innovative or independent. What was even more intriguing was that these three young men were also concerned about some serious issues. Throughout the years, they have developed a dedicated following, and now use this outlet to educate people about the HIV/AIDS crisis in Africa.

Last year the band began hosting one mile barefoot walks across the US and Canada to bring awareness to poverty and HIV/AIDS in Africa. After taking part in those symbolic walks, tons of Hanson fans joined the TOMS movement by purchasing TOMS Shoes, and some have thrown Style Your Sole parties- all to help us provide thousands of shoes to children in need. The guys even joined us on our Shoe Drop in South Africa in November 2007 to deliver 50,000 pairs of shoes!






This fall you can support Hanson's continued efforts by checking out the Great Divide shoe, inspired by Hanson's song of the same title. You can also take part in Hanson's Take The Walk campaign, which supports the TOMS One for One mission and provides other tangible tools to fight poverty and AIDS. For every walker who registers, Take The Walk gives one dollar to Friends of TOMS or one of four other key causes. Check out TakeTheWalk.net to learn more, purchase the Great Divide shoes (Hanson is even throwing in a special recording of "The Great Divide" with every purchase!), learn how you can join Hanson for a walk (or organize a walk of your own), or see their new book Take The Walk where you can view some beautiful photos of their trip with us to South Africa.

We're forever grateful to Hanson and their fans for supporting TOMS and our One for One movement!