Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Friday, April 10, 2009
Wednesday, April 8, 2009
TOMS Celebrates 200M Facebook Users
In the past few weeks, TOMS has set some pretty steady records- we had our 100,000 customer come through TOMSshoes.com, we hit 10,000 fans on our Facebook page, and now Facebook is celebrating a pretty amazing milestone of their own.
Today, the 200 millionth user signed up for a Facebook account. I was incredibly honored when TOMS was approached to help them celebrate by partnering in a unique opportunity: the gift application on Facebook allows users to purchase and send virtual teddy bears, corn dogs, cupcakes, and other crazy icons to their friends within the network. Facebook has chosen 16 organizations who have each created 2 special gifts for this 200 million celebration- and the proceeds will be going to the organization's cause (Friends of TOMS, for us).
We brainstormed for hours on what to include as our 2 gifts- from sailboats to pancakes to a Vagabond van or a mountain of shoes, and ultimately chose 2 gifts that will share the TOMS One for One movement: a shoe with a parachute attached- a playful reference to our Shoe Drop program, and an image of one of our new spring styles. Both gifts are available RIGHT NOW on Facebook, and as an added bonus, TOMS is offering a $5 coupon for every one who sends a gift AND everyone who receives one. Jump over to Facebook and start sharing the One for One movement with your friends!
We're stoked to see Facebook celebrate this milestone with giving, by bringing together some great organizations, and encouraging all 200 million+ users to support a better tomorrow.
Today, the 200 millionth user signed up for a Facebook account. I was incredibly honored when TOMS was approached to help them celebrate by partnering in a unique opportunity: the gift application on Facebook allows users to purchase and send virtual teddy bears, corn dogs, cupcakes, and other crazy icons to their friends within the network. Facebook has chosen 16 organizations who have each created 2 special gifts for this 200 million celebration- and the proceeds will be going to the organization's cause (Friends of TOMS, for us).
We brainstormed for hours on what to include as our 2 gifts- from sailboats to pancakes to a Vagabond van or a mountain of shoes, and ultimately chose 2 gifts that will share the TOMS One for One movement: a shoe with a parachute attached- a playful reference to our Shoe Drop program, and an image of one of our new spring styles. Both gifts are available RIGHT NOW on Facebook, and as an added bonus, TOMS is offering a $5 coupon for every one who sends a gift AND everyone who receives one. Jump over to Facebook and start sharing the One for One movement with your friends!
We're stoked to see Facebook celebrate this milestone with giving, by bringing together some great organizations, and encouraging all 200 million+ users to support a better tomorrow.
Sunday, March 8, 2009
TOMS + Dave Matthews Band
A couple months ago, an amazing opportunity landed on our door step. I have to be honest, we're fortunate to have a lot of great individuals approach TOMS and want to do collaborations or partnerships, but this one in particular was really cool, and we knew right away we had to move forward.
Dave Matthews Band has been pioneering the music industry for over 17 years. They have sold over 35 million albums worldwide and have toured thousands upon thousands of miles all over the world. For this, and many other reasons, we knew they would be a great compliment to the TOMS Vagabond Tour.
The Spring 2009 Vagabond Vans have been out for a few weeks and if you've already made it to one of their events, you've seen the DMB seal stamped on the side that says, "Official Soundtrack." So what does that mean? When you watch the Vagabond's weekly videos on the TOMS YouTube channel, you'll hear Dave Matthews Band tunes... as well as some exclusive content. The band has also given us a stack of concert tickets to their shows, which the Vagabonds will be giving away at their events all semester long. You can see the Vagabond Tour schedule on the Events tab of the Facebook Page and DMB tour schedule here.
Its so neat to have one of the most influential, progressive, forward-thinking, change-making bands in American culture supporting the TOMS One for One mission? It's just amazing. We hope to soon see millions of Dave Matthews Band fans sporting TOMS and becoming part of this movement with us!
Dave Matthews Band has been pioneering the music industry for over 17 years. They have sold over 35 million albums worldwide and have toured thousands upon thousands of miles all over the world. For this, and many other reasons, we knew they would be a great compliment to the TOMS Vagabond Tour.
The Spring 2009 Vagabond Vans have been out for a few weeks and if you've already made it to one of their events, you've seen the DMB seal stamped on the side that says, "Official Soundtrack." So what does that mean? When you watch the Vagabond's weekly videos on the TOMS YouTube channel, you'll hear Dave Matthews Band tunes... as well as some exclusive content. The band has also given us a stack of concert tickets to their shows, which the Vagabonds will be giving away at their events all semester long. You can see the Vagabond Tour schedule on the Events tab of the Facebook Page and DMB tour schedule here.
Its so neat to have one of the most influential, progressive, forward-thinking, change-making bands in American culture supporting the TOMS One for One mission? It's just amazing. We hope to soon see millions of Dave Matthews Band fans sporting TOMS and becoming part of this movement with us!
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