Last night, we hosted an awesome launch party at The Viceroy in Santa Monica to announce that TOMS will now be carried in the hip west-side hotel. Conveniently, its just about my birthday time, too (next week!), so together with my TOMS family, friends old and new, artists, The Viceroy crew and everyone's awesome guests, we celebrated. We celebrated all night long and it was absolutely amazing to have such a great crowd come out to support TOMS and wish me happy birthday. Endless thanks to the TOMS team (Jill, Garett, Katie, and Megan- amazing!!) for envisioning such a stellar event and making it perfect down to all the last details, The Viceroy staff for being wonderful hosts, Karma Tequila for quenching our thirst, our artists who came out to custom paint TOMS all night long: Cheech, Man One, Theo Hetherington, and Brooke Reidt, A Fine Frenzy and DJs Oil & Vinegar for pumping the perfect music, and every single guest for hanging out, having fun, and meeting all the wonderful people I'm lucky to be surrounded by.
Cheers to 33!