The long lost blog

I do not know if you have ever been on an amazing vacation and upon returning; found it very difficult to talk about. I mean so many things happened and your experience so uplifting that even starting to describe your trip seems too daunting of a task. Well, the last 2 weeks have been like that for me, and now, as I sit in Panera Bread (free wireless by the way) in Newport, RI, I am struggling with what to report.

I guess I will start with Miami and our first Bloomingdales event where we met the lovely Leyla. Leyla is the manager of the shoe department and really knows her stuff (besides being gorgeous). After explaining to Zak that she is married, Leyla invested a lot of time after the store closed to give us great feedback on how to make TOMS fit better and what customers would like to see from us in the future. Needless to say, I took copious notes and we have already started working her suggestions into our Spring 08 designs.

During the Bloomindales event Zak left to get a quick snack. He came back with a haircut. It looked so good I decided to get one myself after our event. When we were leaving the salon, the cashier pointed to me and then to Zak, and said "mini me"? Neither of us understood what she was trying to say! later in the night we realized she was referring to Austin Powers and the fact that Zak and I had matching hair cuts! i immediately went to the drug store and bought some Rogaine.

Next stop was Heel Shoe Lounge. We had an event there and filmed a segment for a popular South Beach show called Decko Drive. During the taping I unintentionally exhibited my lack of "footwear knowledge" by picking up "wedge" shoe when the host asked for a "platform". Just a minute later my education continued when I found out what "limo" shoes were. They were not the classy black and white stilettos I pulled, but in fact a term used to describe very expensive and UNCOMFORTABLE shoes. Hence, the term limo was created since you would only wear these shoes from the limo to the restaurant and back into the limo (limited walking)� I can't understand why anyone would wear shoe that is that uncomfortable, but hey I don�t understand waxing, eye brow trimming, and other things such women who wear these shoes do regularly.

In Philly, we engaged in the ultimate taste test. Philly is known for its "cheese steak" and there is no place more famous than south Philly and the intersection where Genos and Pats sit head on in a fierce competition for the best cheese steak. Both establishments are family owned and have been around forever, and the truth is (after eating a foot long of both) they taste exactly the same. I know I will probably start receiving hate mail from each of their legions of fans, and possibly the Airstream will mysteriously ignite in flames during our next event, but now that I am a blogger, I feel a certain responsibility to report with great candor, and the truth is they taste the same�.

After eating 2 cheese steaks and feeling disgusting with myself, I decided Philly (The Home of Rocky) was the place to "get back in shape". We got lost looking for the Rocky statue, but we did find a swanky RV camp and some nice weather. What happened next can only be told in living color, so without further to do, I present you with the:

TOMS WORKOUT VIDEO! click here to view

Next stop! The Big Apple and our big night with Anne Slowey (Elle editor, trouble maker, and friend)

Adios,

Blake

Kind of like finding a missing disk from the box set of Greys Anatomy under the couch, here are two episodes of the TOMS TOUR Chronicles that were mistakenly not uploaded.

Stay tuned for next week�s premier of the TOMS TOUR Work out video and the much anticipated guest appearance of Mischa Barton.

Click Here for the new videos

4th Grade

Ever since I started TOMS people have been calling me Tom. At first it would take someone yelling my name across a store or party 4 or 5 times until I realized what was going on. Now, I answer to it just as if someone called out Blake. You see, my name is not Tom, and I am sure this is news for several people reading this. My name is Blake. TOMS comes from my initial desire to provide the kids with �shoes for TOMORROW�, so TOMS is short for Tomorrow. Ok, settled, well maybe�.

Just as I was getting used to going by Blake and Tom, a new name was produced, Tommy. Yes, only 5 minutes into my lunch at the Gene Witt Elementary School cafeteria a young boy shouted, �Hey Tommy, look at me� as he stuck a whole orange into his mouth and smiled. Now I am sure you are wandering what me and Zak are doing in an elementary school cafeteria. No doubt we are frugal and are always hungry, but eating on the Florida Independent school district�s dime is probably crossing the line. BUT, we were invited.

The back-story is really incredible, but quite long. Here is the jest. Ms. Reagan�s 4th grade class read about me in TIME Magazine for Kids a few weeks ago. They have a program in their class called GottaGiv, and they immediately pronounced me a �GottaGiver�. That day the class created posters with their own TOMS designs (yes I was given the drawings and are incorporating them into the Spring 08 collection). During lunch the next day, Ms. Reagan sent us an email to inform TOMS about her class�s enthusiasm for TOMS and that I was a �GottaGiver� in their eyes. This email was forwarded to my dad (another long story) and before I knew it, my dad had informed Ms. Reagan that I would be in Florida on the tour soon and perhaps I could stop by and say thanks to the kids. When he told me this, I could not have been more excited. While I love doing events at fashion boutiques, Nordstrom, and other people�s homes, what I really love are kids, and to hang with some 4th graders for an afternoon sounded like a lot of fun. Fun does not describe what happened yesterday. Inspiring, Joy, Humbling, and Passion do�.well we also had a lot of fun, but you get the point.

Zak Ferris showing the kids all the states we have traveled on our tour



In the week prior to our visit, the kids had all created their own speech about TOMS and visited all the other classes in the elementary school to give them. They also posted signs about our mission all over the school, and each student took time to write me a personal letter. I had tears rolling down my cheeks this morning as I read them. Not since our first shoe drop in Argentina had I felt this emotional and inspired. This is what TOMS is all about, and no ad agency, marketing genius, or company brainstorming session could have said it better than these kids.

Aaron, class winner, giving his speech about TOMS

Below are some of their designs and pics from our day at Gene Witt Elementary. Also, please take the time to watch the video of Aaron�s speech about TOMS (his peers voted it)

Click Here For Aarons speech

Click Here to see the article from the Bradenton Herald

Also, TOMS Tour blog is now live on www.Elle.com with exclusive daily content, check it out.

Peace,

Blake

GOING BACK IN TIME

Like an episode of Lost, my blog will feature flash backs from time to time. The reason for this is quite simple. The days that the most happen are also the days I have the least amount of time to write. Needless to say we were in Texas almost a week and A LOT happened. So, if you were confused how we went from Phoenix (heading to Dallas and Austin) to waking up in New Orleans yesterday, well that is your explanation.

Upon arriving in Dallas, we celebrated my brother�s 23rd birthday with his friends at the Lonesome Dove restaurant in the Ft. Worth stockyards. www.lonesomedovebistro.com Now a few words about my brother Tyler. Tyler has had it tough. He is the youngest child in our family, and continually has to live up to my sister Paige and my prior accomplishments. Paige and I are very ambitious, over achieving, and self-promoting. Tyler is compassionate and laid back. That makes things tough for Tyler, but that has not created an obstacle in our relationship at all. Tyler is my biggest supporter, and the most loyal person I know. Last summer he slept on my couch for three months and worked alongside me each day as we launched TOMS. He then went back to school at TCU and proceeded to get every girl on campus wearing our shoes. Needless to say, it was quite fun for me going to the college bars with him after dinner meeting all the followers of TOMS he had enlisted.



In Dallas, we got into a little bind with a lack of fresh water. Zak, being the enterprising young man he is, improvised.

Later that day we met some cool cats and were deceived by a super model (Erin Wasson) who told us she was a professional roller skater. If it wasn�t for her vocabulary (mainly consisting of rad, epic, and dude) I would not have believed her, but in the end we were fooled�guess things could be worse.

Austin is where we really hit our stride. After settling down in the Shady Grove RV park, we had our first out of town guest. Jenny Feldman, an editor from Elle Magazine had contacted me weeks earlier about doing a story on the TOMS Tour (aka The CRUSADE). Rather than doing the interview on the phone, I invited her to join us in Austin. She booked a flight from NYC and sent me an email about finding accommodations in Austin. I remember laughing out loud as I replied that there was only one place worth staying and that was in the Airstream with us�..I even offered my back bedroom (which pissed Zak off), but in the end she accepted and we anxiously awaited her arrival at the Shady Grove RV Park.

During her short stay, we introduced her to the competitive sport of Bocce Ball, Tequilla Tuesday�s at Don�s Depot, and impromptu acrobatics. And yes, she did sleep with us in the Airstream ☺

I suspect we were Jenny�s �show and tell� on Monday morning in the big apple because the TOMS Tour Blog is now featured on Elle.com�s homepage. And each week as we continue cross country, we will be posting exclusive content (including Zak�s fashion pic of the week) for Elle.com so continue to check it out as well at www.Elle.com

Ok, back to reality. I have a Nordstrom event in 10 minutes and I have not showered since New Orleans ☺ �.Good news is Zak just found another fountain.

Speaking of fountains and bathing, CLICK HERE to see the latest TOMS Chronicle Episode

Peace,

Blake

New Orleans

Last night we experienced the Rebirth Brass Band at the Maple Leaf in New Orleans (strongly suggested by Elle�s Jenny Feldman). Now I use the word �experience� deliberately because you do not watch or see this band, you literally experience them and the music as it reverberates through your bones and hopefully your soul.

Sear Sucker Blazer by Trovata � Available at Barneys NYC

Straw Hat by �made in china� � Available at Moe�s Truck Stop

Day 21 of our 3-week anniversary on this tour started with a trip to the Blue Bird Caf�. Zak said his corn beef hash was one of the best he had ever had and I quote, �It is hard to screw up corn beef hash, but they really went above and beyond my expectations with this plate.�

However, he was less than satisfied with his home fries, and vowed to never order them again. He explained, �The problem with home fries is that they are irregular in what they are (getting very philosophical now)�you see, every place I order them sends out something slightly different, some are fried, some or mushy, so you never know what exactly you are going to get.�

Perhaps Zak should stick to McDonalds. They seem to have the whole consistency thing down pretty well.

Glasses by Chanel � Availabel at Chanel.com

Hair Styling by Paul Mitchell � Available at John Paul�s house in Austin

While in New Orleans we stopped by Pied Nu and visited with the lovely Priscilla who owns the fashionable boutique on Magazine Street. She was one of our first supporters and was very enthusiastic about the new styles coming out this summer. While there we did an interview with Susan, the fashion editor of the Times-Picayne Newspaper. She asked really great questions and I think the feature will be great for getting the message of TOMS out to the people of New Orleans.

Blake and Pied Nu owner Priscilla O�Quinn

While there we learned about an inspirational designer named Christina Kim, who Priscilla really supported. Kim�s line is called Dosa and she uses organically grown wools in addition to hand loomed cottons. Googling the line later I found a great quote from her printed in TIME Mag earlier this year. Kim states, "I am less interested in some really grandiose idea of how I'm going to save the environment," says Kim. "Ultimately, we have to look at how we spend one day.�

I could not agree more.

Dosa � Available at Pied Nu New Orleans

Zak wearing Dosa scarf and skirt

Dosa - Available at Pied Nu - Zak - Available at 949-315-5357

Well our time is up in New Orleans and we are off to Florida. Tomorrow I am speaking to a 4th Grade class at Gene Witt Elementary School. They read about me in TIME for Kids and nominated me the Do Gooder of the Year. I can�t wait. I think we are going to work on some designs for the Spring 08 collection.

I will leave you with our latest Mantra "We're not here for a long time, but we are here for a good time."

peace,

blake

PS, new episode of the TOMS Chronicles coming tomorrow, check videos

SUNRISE

This morning I woke early with the intention of catching up on some emails and over due blogging, but the battery in the Airstream was completely dead, and it was still dark outside. I really wanted to go back to sleep for an hour or so until the daylight lit my workspace, but I felt a pull towards the hill country that surrounded me. Using my blackberry screen as a flashlight, I rummaged through the Airstream until I found my running shoes and ipod, both hardly used since we started this journey 18 days ago.

Not sure if there were lurking bob cats in the bush that surrounded me or if I could make it up the first hill, my run began with fear and hesitation. It was still completely dark outside, and my legs were heavy. Even though I promised myself I would work out regularly and take time to quiet my mind each day on this trip, the reality had been 2 events a day, meeting fascinating people every night, and too much McChicken honey wraps (which are pretty amazing by the way).

Physical activity had been minimal, but the adrenaline rush of TOMS acceptance, new people, and endless possibilities filled my mind and fueled my body each day. In all my life, I have never seen something so viral and exciting as TOMS, and meeting countless people who shared my passion for helping those less fortunate the past 2 weeks, I felt a responsibility to waste not one minute of the day with anything that would not further our cause. There is no doubt we are making history with each tour stop, and that the collective efforts of everyone we meet will propel TOMS and our mission ever forward. We truly can change how people think about the world around us by uniting those we meet with a simple shoe and the TOMS story, which hopefully they tell every time they wear TOMS. Just a year ago it was an idea. Now I think�.if every person we meet (about 200 people a day) tells just 10 people about TOMS, and they in turn share the story or our Shoe Drop video with their friends, well you get the picture��by the end of this tour we could have thousands and thousands more kids with shoes on their feet, and as important, an equal amount of people thinking more about the injustices of the world and how they can do something to alleviate them.

Ok, so you can see why I have not been working out or taking any time for myself this trip. The people we meet are just too intoxicating, and once in that state of endless possibilities, doing anything, even if it is good for you, seems like a waste of precious time. Well, that was my thought before I set out on my jog through the hill country this morning.

A few miles later as the sun began to rise and my legs found the ground beneath me, the most amazing thing happened. It started to mist outside. Now I know this might not sound like an earth shattering event, and perhaps its affect on me was intensified by the fact that I had not felt clean since my last real shower, but the mist created a tingle all over my body, which quickly spread to my mind. As I ran faster up and down the hills, cutting through the clouds of mist, I felt all my fears, anxieties, and responsibilities wash away. I felt lighter. I thought of the next shoe drop, of Africa, of my favorite cities around the world, everything and nothing at the same time, and eventually, of myself. I realized, while �mist induced� that this was all happening so fast, and that if I did not stop �to feel the mist�, it would pass me by. I HAD to take time for myself�.to run, to write, to pray. And I had to do it EVERY DAY.

We all do. It does not matter if you work a 9-5 job in a tall office building, go to class for 8 hours a day, or take care of your 3 year old�s never ceasing needs, whatever you are working on, wherever you are trying to go cannot distract you completely from where you are, who you are�.today. We all have �important� stuff going on in our lives�. responsibilities, friends, bills, causes, but at the end of the day, we also have life, and it is precious, and today I was reminded, you must spend some time alone each day to truly experience it.

THE NEWEST TOMS CHRONICLE VIDEO IS UP

CLICK HERE FOR EPISODE 5

St. Patricks Day

Nothing I can write will compare to the last two episodes of the TOMS Chronicles...Click Here and see what TV guide called "top new video blog of the week"....also stay tuned for next week's video blog, guest starring Micha Barton (zak met her last night and she autographed his chest)

Livin the dream,

Blake