spend less . give more

I just posted an article on The Huffington Post about how to give more and spend less for the Holidays in conjunction with our 30k in 30 days campaign.

DIGG the article, watch the video, share with your friends!!

Thanks, everyone!

Fashion 411

Recently, I did a really fun interview with Barbra Horowitz for Karma Sol Radio. Barbara is a stylist, an author, a fashion correspondent, a closet organizer, a t-shirt designer, and an all-around great person... she definitely knows how to wear many hats, just like we all do at TOMS! She, along with co-host Guy Blews, interviewed me for her weekly spot Fashion 411, which has a fresh new fashion story every Wednesday. You can listen to the interview here (doesn't work for Mac + flash and/or certain browser combinations).

Thank You for the Holiday Video!

Thanks, guys!

When Hanson first approached TOMS in early 2007, we knew we had something big on the horizon. Hanson has created incredible music for the past decade, never shy to be innovative or independent. What was even more intriguing was that these three young men were also concerned about some serious issues. Throughout the years, they have developed a dedicated following, and now use this outlet to educate people about the HIV/AIDS crisis in Africa.

Last year the band began hosting one mile barefoot walks across the US and Canada to bring awareness to poverty and HIV/AIDS in Africa. After taking part in those symbolic walks, tons of Hanson fans joined the TOMS movement by purchasing TOMS Shoes, and some have thrown Style Your Sole parties- all to help us provide thousands of shoes to children in need. The guys even joined us on our Shoe Drop in South Africa in November 2007 to deliver 50,000 pairs of shoes!






This fall you can support Hanson's continued efforts by checking out the Great Divide shoe, inspired by Hanson's song of the same title. You can also take part in Hanson's Take The Walk campaign, which supports the TOMS One for One mission and provides other tangible tools to fight poverty and AIDS. For every walker who registers, Take The Walk gives one dollar to Friends of TOMS or one of four other key causes. Check out TakeTheWalk.net to learn more, purchase the Great Divide shoes (Hanson is even throwing in a special recording of "The Great Divide" with every purchase!), learn how you can join Hanson for a walk (or organize a walk of your own), or see their new book Take The Walk where you can view some beautiful photos of their trip with us to South Africa.

We're forever grateful to Hanson and their fans for supporting TOMS and our One for One movement!

I VOTED

Could TOMS Shoes sales predict the presidential race?

Yes, even TOMS Shoes has election fever. Two months ago we introduced our "election collection" and the the buyers (and voters) have caused many of the core sizes to sell out, but there seems to be a disproportionate amount of certain "styles" left. As of today, 43.95% of the shoes sold have been "Vote Democrat", while "Vote Republican" represents 26.91%, and the "Split Decision" has 26.91%. TOMS Shoes does not donate any money from these sales to the respective parties, but it does give a pair of shoes to a child in need for every pair sold. This is one policy that does not waiver.
Get out and Vote!

Saving the world, one shoe at a time

I am going to assume that everyone has heard enough bad news the past few weeks. If it is not a financial conundrum, it is a moral one, and with increasing anxiety and division as we approach Election Day, I personally needed a break.

Lucky for me, my job as Chief Shoe Giver of TOMS Shoes regularly provides such departure, and yesterday, for the first time, it did so on U.S. soil.

Two and a half years ago I had an idea to start a shoe company where every pair we sold would be matched with a pair given to a child in need. What started as a "project" to give 250 kids in Argentina their first pair of new shoes has unexpectedly become one of the fastest growing shoe companies on the planet -- and in the process TOMS Shoes have given over 85,000 shoes to children in need around the world. Needless to say, it has also changed my life in a powerful way.

Unitl yesterday, our giving efforts have focused on countries like Ethiopia, South Africa, and Argentina. Without a doubt, the most frequently asked question I receive since I started TOMS has been, "What about kids in the U.S.?", which led me to conduct extensive research on the topic. What I found was that most kids, even those living in disaster recovery zones, have access to a pair of shoes. However, the disclaimer I found with that fact is that almost all their shoes are hand-me-downs that often fit improperly and sometimes, they are required to share shoes among several siblings. What stood out the most in my research was how difficult life could be for these kids -- many still living in FEMA trailers while their homes are rebuilt -- and that rarely a day comes when they can just have fun.

Our growth at TOMS Shoes has come in part through parties called Style Your Sole, where participants spend an evening -- from summer camps to college nights to 40th birthday parties -- designing their own TOMS Shoes and sharing the story of our One for One movement. Each attendee starts with a white pair of shoes and customizes them with art supplies, knowing that not only will they end up with a creation all their own but a child somewhere in the world will be receiving a pair of shoes on their behalf. These parties are tons of fun, and I thought they could be the perfect fit for the children I read about living in our country's disaster recovery zones. How perfect for the children to not only receive what might be the first pair of shoes that are truly theirs, but to be able to express themselves on those shoes. Their new shoes aren't just new, they belong to them in every aspect.

TOMS is visiting schools in four districts and we plan to reach 3,500 elementary students. The schools we are visiting are still recovering from Hurricane Katrina. We have visited two schools as of yesterday, and the feedback we are receiving has been inspiring and fulfilling. Katie Hodge, a student nurse at Gaston Point Elementary, wrote in and told us for the first time in a long time, kids at her school had something to be excited about.

We can't wait to finish the week strong. Our volunteers are amazing and they inspire me to keep doing what we do best: sell shoes so children everywhere, in every community, know that they are cared for. Even though the economy is in bad shape and the election is bitter, there are people taking the small step to change the world.